Guest blogging is a mutually beneficial exchange between two parties. The concept is quite simple: If you share the same niche market as another influential blogger or website, and you guest post on their blog, you have the opportunity to reach out to their readers and possibly attract some of those readers to your own services, thus generating targeted traffic which is very valuable for a successful website or blog or business in general.
Guest posting can expose you to a whole new world of people who are interested in what you have to say or offer. These readers are potential new fans, followers, and possibly long-term readers on your own blog or potential clients to your service.
The more you write the more people will find what you’re writing and read it! If you consistently produce high quality content, you will soon earn recognition and respect as an authority in your niche area, whether that’s yoga retreats, healthy ways of living, or simply nice places to visit around the world.
We’ll do our part to make sure it reaches as many people as possible, and not just any people! We specialize in, and attract, retreat and wellness practitioners. In addition to posting your work on our home page, we share most posts on Facebook, Pinterest, and Twitter.
Our community is passionate about retreats and everything that retreats deal with! Our readers are eager students searching for answers as well as passionate retreat providers and teachers that would love to talk about and discuss ideas on retreating and wellness. By writing for RetreatPlace you join in the conversation and help push this community forward and help it to evolve!
Here are few pointers to keep in mind when writing for RetreatPlace.
A good post starts with choosing an interesting topic. It’s important to address a topic that is needed, has a purpose, and you know who needs it! The message is easy when you know the why and who.
Without a powerful headline, your message won’t get read. If your headline doesn’t capture attention and pull readers into your story, then the message is wasted.
Someone once told me that the point of every sentence in a blog post is to get the reader to read the next one. Your opening paragraph is important to keep them reading. Be clear, concise, and engage the reader. Use a friendly tone and don’t talk over their head, no one likes a show-boat!
Your article should provide value to the reader. It does this by delivering on the promise you made in the intro message. If you said you had answers to a problem, provide them. If you said you had a great story, provide one.
Presentation is key. We hate reading long, dense paragraphs. Break your content into small, easy to read paragraphs with plenty of space. Use subheads where appropriate for people who like to just scan through content, include images, quote blocks around content you want highlighted, and all the meanwhile try and be clear and concise with the message.
A great post will sound like a real person wrote it, and it will have a distinctive voice. If you’re not sure what “voice” means in this context, think about it this way: how would you explain your idea to a good friend? Use that conversational, friendly tone when you write!
People have short attention spans and generally appreciate brevity. Getting to your point fast is a good idea, in general. I say ‘in general’ because quality content is quality content. If you’re an expert and you have a well crafted message on a topic that requires some length, then go for it. But keep in mind that the longer the article, the more important all the other tips are.
Sometimes people use several words when just one will do the trick. We recommend taking one look at your piece to make sure you’re only including words that are absolutely necessary.
Many people who visit RetreatPlace are new to yoga and wellness, so we prefer to use plain English when describing terms. For example, if you’re writing about yoga, we like to explain poses this way: Downward Dog (Adho Mukha Svanasana). This is also helpful to keep in mind if you’re writing about ancient forms of medicine (such as traditional Chinese medicine or Ayurveda) or other terms that might be new to people who are embarking on a wellness journey.
Remember: people do just about everything while using their eyes, and an enticing photo can get people excited to go on your retreat, to try your shake recipe, to practice meditation in a particular way. We can in general provide images that complement your message if need be, but we might not pic the one you would.
There’s a reason scientists cite their sources, it makes them credible! If you desire to be an authority, make your reader believe that you’re standing on solid ground when espousing about whatever. Ideally, you’d link to scientific papers or primary sources, not just other blog articles that state similar beliefs or findings.