I know you’ve heard about ‘balance’ as a yoga practitioner or teacher, and of course this is essential, but I am talking about another kind of balance within our business, crucial for success and moving forward in a sustainable and stable momentum.
‘We’, as business owners are ‘the business’, meaning it is our energy driving it forward and anchoring the ‘frequency’, it is essential we work on specific tasks and segments at the right time and to the right depth, knowing when to work:
- ‘on ourselves’,
- when to work ‘in the business’ or
- when to work ‘on the business’.
Work ‘on ourselves’
Attend conferences, shows, seminars, workshops, other teachers classes who have that edge, reading, doing another course, exploring topics you are naturally very passionate about, seeing a therapist, coach, doing your daily practice, taking another teacher training, etc.
Our business is able to shift to the next level when we personally dig into our deep inner blocks, insecurities, uncertainties, lack of confidence, etc. When we take action, we can then push past these barriers and leverage our business naturally through our renewed inner strength.
For example, you feel a bit stagnant, maybe you’re in a bit of a rut or you lack that spark, drive, and energy necessary to take your business to the next level.
This is a good sign that it may be the right time to expand, step out of your comfort zone, learn something new, upskill and then exhale this new prana (energy) into areas of your business that were clogged up and requiring that new edge, inspiration, and spark.
Work ‘in the business’
When we are teaching workshops, personal sessions, writing articles, teaching classes and courses, speaking at events, developing our courses, we work in the business.
You’ve collected enough wisdom, learnings, you’ve done a lot of self-growth, maybe you’ve travelled, met many inspiring teachers and influencers, perhaps you sat though tones of YouTube lectures and written notes gobbling them up like Cookie Monster.
I’ve been there, and I love when I’m in this place, the place of receiving, learning, taking in all I can absorb, to further integrate, process and alchemize.
Now though, there’s an inner urge to express, take action, be in the moment giving, serve, unleash all that is contained inside, to be channeled and expressed through a new level of depth.
It is also a great time to keep a pen and notepad handy for all those inspired, action-oriented thoughts for new workshops, courses, coaching ideas, articles, etc. Let it all flow out, let those inner jewels you’ve worked so hard to chisel and shape be shared with your students and clients.
Work ‘on the business’
All the tasks required to build the business such as marketing, sales, web design, web content, creating brochures, handing out flyers, creating Facebook events, calling leads, promoting on social media and creating an efficient automated email system are what is called working on the business.
You may have been back to back, churning out classes, articles, inspired thoughts, you’ve sailed up into the ethers of inspired creative thoughts and you’ve channeled them through your business with great success.
Now you feel the urge to come back down to the earth, be more grounded and work through the more logical, mundane tasks like building your email lists, scheduling a Facebook ad, updating your website, etc.
When we are clear headed and intuit how much time to spend on each of these three key segments we start to anchor deeper into our natural flow state, where we take effortless action as we are further in alignment with our higher self and therefore the direction of the business.
If you find it personally challenging to be organized and focused, think of allotting time in your calendar for each one of these three segments daily, or perhaps one whole day is put aside for a specific area.
We are all unique, what works for one will not be the most efficient decision for someone else.
Key Traps of the 3 areas
Some of the key traps I’ve seen practitioners getting into are:
1. Working in the business and neglecting the other two areas:
Taking on a lot of appointments and being very busy, but then lacking the self-growth required to move to the next level, not implementing smart and efficient marketing practices to gain the exposure required to really move forward.
To avoid this pit-fall, you could schedule time in your calendar every day to action tasks focused on marketing activities.
For example, give your followers a free live mini class, a ten-minute morning meditation session via Facebook live. This marketing practice will allow you to reach your audience and build your following, and it’s free. Plus, all of your followers receive a notification every time you go live.
2. Working on their business and neglecting the other two areas:
Focusing greatly on marketing activities such as posting a lot on social media, going to many conferences, updating the website and getting photos done, but not actually receiving sales, crunching the numbers and earning from their efforts, indicates a sign of neglect of the other two areas.
To avoid this trap, focus on the basics, every lead, everyone who has shown interest in your services, reach out, send them a message, you could implement a complementary thirty-minute coaching call and then use it to propose how they can work with you based on their needs.
This will allow you to swiftly build your appointments and client base.
3. Working on themselves and neglecting the other two areas:
Another sign of unbalance in our coaching/teaching business is when we go to many courses, workshops, seminars, training’s but we are not actually gaining a following and increasing the value of the business.
If this is a trap you have found yourself in, redirect your focus from yourself to your students/clients.
Look at serving them, what are their needs, behaviors, desires and benefits they want from your services. Speak their language, get out into the community and engage with them.
Perhaps you could set up a donation class, take down their emails and immediately reach out and offer them something of value like a blog article, an ebook, a video of a class, an invitation to connect further etc.
Find out what your audience (students/clients) value. Find out what their problems are and how you can solve them. For example, if they find it:
• hard to sleep
• have low energy
• lack confidence and
• want better relationships
ensure your services solve these problems.
You could do this by developing a course focused on one of these specific areas. And throughout your marketing, ensure you connect with your audience by speaking their language.
You could film a video providing a breathing technique that calms the mind and helps with sleep, and use this as a paid Facebook advert.
Use the above three areas of your business to list down what kind of tasks, focus and energy you are giving each area on a daily and weekly basis. Locate any deficiency within the three segments and list down tasks and times in your week to address them.
If you are for example consistently booked with appointment and are also working on your business by putting effort into marketing but haven’t had significant growth in a long time, and feel tired from a busy schedule where you don’t feel completely fulfilled with the progress of your business, this could be a sign you need to focus more on your own self development and growth so that you are able to drive your business to the next level.
When we move into a more balanced state within ourself and within our business we are naturally propelled forward because our business is a natural extension of ourself. Your students will feel your strength, balance, focus and certainty, they will start to see you as a leader, someone they can trust and rely on.
About the author
International teacher originally from Sydney, Alexis Hannagan has most recently been the lead Kundalini Yoga teacher at Ubud Yoga Centre and partnered with Outpost (Co working space in Bali) teaching yoga to entrepreneurs from around the world. Alexis is trained within NLP, Kinesiology, Mind Detox Therapy and enjoys writing and coaching women to connect inside and discover their worth from within. In 2015 Alexis founded ‘Yoga Meditation Sound‘ a boutique on and offline Yoga & Meditation studio in Coogee.